The British Chamber of Commerce in Germany (BCCG) has kindly given BGA members the opportunity to join their upcoming SHeconomy Virtual Talk with former BGA Trustee and Executive Committee Member Dr Heide Baumann. The talk will take place on Friday 7 May from 11am to 12.15noon BST.

Dr Heide Baumann joined the Vodafone Germany Executive Committee on 1 April 2021 to lead Commercial Operations and champion customer excellence. Prior to joining Vodafone, Heide was Chief Transformation Officer at Microsoft Deutschland, leading cultural change across the German sales and marketing organisation for greater customer focus. Before that, she was responsible for the customer experience transformation, enterprise revenue growth and the integration of mergers & acquisitions at Liberty Global. Between 2004 and 2015 Heide held a broad range of leadership roles at British Telecom, where she led customer service teams across 17 countries and the transformation of the Group’s operating model. Before that, Heide Baumann was a management consultant for innovation and digital strategies at Arthur D. Little. As a non-executive, Heide is a Council Member of the international affairs think tank Chatham House.

Heide grew up in the Baden region of Germany. She studied engineering in Leipzig and completed her BSc at Hertfordshire University, followed by MAs in media from the Royal College of Art, London and TU Berlin as well as an MA in Psychology from De Montfort University, Leicester. Most recently, Heide completed a PhD on the discourses of female corporate leadership at the University of Cambridge. In this talk, she will share some of her research, comparing narratives about women in corporate leadership in Germany and the UK.